Marketing Opt-In for GDPR Compliance

The Marketing Opt-In checkbox is a feature that allows your customers to opt-in or out of your mailing list integrations.

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In compliance with GDPR regulations the Marketing Opt-In feature is enabled on all DPD stores by default. This is a legal requirement of GDPR, but you can disable it if you want to. If you disable the marketing opt-in feature all of your customers will be added to your mailing list integrations without the option to opt-out on DPD's end.

To break it down and make it easy to understand:

  1. Marketing Opt-In disabled: DPD will automatically send customer data to marketing integrations just like we’ve always done.
  2. Marketing Opt-In enabled, customer checks the box: DPD will send customer data to marketing integrations.
  3. Marketing Opt-In enabled, customer un-checks the box: DPD will NOT send customer data to marketing integrations.

To edit or disable the marketing opt-in select Theme from the left menu of your DPD dashboard, edit your active theme, then select the Cart page option.

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Be sure to save to have any changes apply.

 

Customer responses to the marketing opt-in are recorded on the individual purchase pages and in the purchase logs:

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It is up to each vendor to decide if their marketing practices are compliant with GDPR- we’re giving you the tools to do it how you like.

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