Using The Redirect to Website Purchase Action

DPD now has a new “Redirect to Web Site” purchase action you can apply to digital products. This purchase action will automatically redirect the buyer to an external page of your choosing upon completed purchase. The DPD delivery page loads for a fraction of a second to allow 3rd party tracking scripts to run (like Google Analytics) and then redirects.

Because DPD checkouts can contain more than one product and each product can have more than one purchase action there are some conditions for the auto-redirect to work:

  1. The redirect product must be the only product in the purchase. If there are other products we will not redirect the buyer away from our delivery page before they can get their downloads, keys, etc.
  2. The product must not have any other purchase actions. If the product contains a file, key, message, etc. and a redirect we will not send customers away from the download page before they get their other purchase items.

If we are unable to redirect due to the conditions above we will display a button to continue on the delivery page and your choice of message where you can tell the buyer to continue. You can configure the message when setting up the redirect purchase action.

This is an example purchase with multiple products with a redirect, showing the link message and button:

 

Because of the conditions required to automatically redirect, we recommend using instant checkout buy now buttons with redirect products if you want to ensure that they always automatically redirect to your web site.

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Comments

  • Avatar
    Holger Brandt

    Is it possible that the redirect includes a reference to the purchase, e.g. txn_id as the unique identifier for the purchase?

    That would enable one to verify the transaction with the DPD API and do customer-specific actions (e.g. creation of a custom delivery file) directly after the checkout.

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